SEO Innovation Specialist (Sports& iGaming focus)

We are a growing company in the sports technology sector with a product that has achieved product-market fit. We are now investing in our core infrastructure to support future growth, and this role is central to that effort.

About the Role

Advision Development is looking for a strategic, detail-oriented SEO Innovation Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO innovation team. Youll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership across various websites and experiments we conduct.

This role combines on-page SEO acumen with content editorial skillsperfect for someone who can identify ranking opportunities, create keyword-driven content briefs, and help build topical authority in the U.S. sports betting and online casino space.

Key Responsibilities

• Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities
  
• Develop and execute innovative SEO content strategies for sports betting and online casino verticals
  
• Write, edit, and optimize content for clarity, search intent, and accuracy
  
• Build and manage content briefs, templates, and editorial guidelines that support SEO goals
  
• Collaborate with internal writers and freelance contributors to ensure content quality and consistency
  
• Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)
  
• Monitor and report on keyword rankings, organic traffic performance, and user engagement
  
• Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends
  
  

Qualifications

• 4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
  
• Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
  
• Strong editorial and content marketing skills must be comfortable writing and editing long-form articles
  
• Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
  
• Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
  
• Comfortable working in WordPress or similar CMS environments
  
• Understanding of link-building strategy and how content supports backlink acquisition
  
• Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
  
• Bonus: Knowledge and experience with online casino-related content.

• Salary Range
• 65K 75K/yr