At Global, we think big, work hard, and never stand still. We’re the proud home of the best media and entertainment, driven by our talented and passionate people. Our mission? To make everyone’s day brighter— our Globallers, our audiences, our partners, and our communities. Whether we’re in the studio, building world-class technology, or securing record Outdoor advertising partnerships, we make sure we’re doing it as a team.
Your new role
As SEO Journalist at LBC, you will play a key role in shaping our digital content strategy, ensuring our stories reach the widest possible audience. You will work closely with journalists, editors, and digital teams to optimise content, analyse performance, and drive organic traffic growth across LBC’s digital platforms.
Key Responsibilities
The SEO Journalist Work closely with LBC's digital journalism team to optimise articles for maximum search visibility
Planning: Look ahead to key events and work with the editorial team so they are a) prepared and b) understand what search audiences want.
Communicate SEO insights effectively to the newsroom - what worked, what didn’t? What can we learn from competitors?
Strong knowledge of how Evergreen articles can be used to support the breaking news agenda.
Strong knowledge of the benefits of internal linking.
What You’ll Love About This Role
Think Big: You’ll have the chance to shape LBC’s digital presence, influence how we reach audiences, and experiment with innovative SEO strategies to grow our brand.
Own It: This role gives you the opportunity to take ownership of SEO best practices, guide content teams, and directly impact our audience reach and engagement.
Keep it Simple: You’ll translate complex SEO data and trends into actionable insights for journalists and editors, helping them make informed editorial decisions with ease.
Better Together: You’ll work closely with a passionate and talented team of journalists, editors, and digital specialists to ensure our content reaches millions of readers and listeners.
What Success Looks Like
Developed and implemented an SEO strategy tailored to LBC’s editorial and business goals.
Optimized high-performing articles and improved organic search rankings for key topics.
Trained editorial teams on SEO best practices and integrated search-first thinking into daily workflows.
Identified key traffic growth opportunities using SEO tools and analytics.
What You’ll Need
Proven experience in an SEO-focused editorial role, preferably in a newsroom or digital publishing environment.
Strong knowledge of Google’s algorithm updates, SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.), and keyword research strategies.
Experience working with content management systems (CMS) and an understanding of on-page SEO, metadata, and structured data.
A passion for news and digital media, with the ability to work in a fast-paced, deadline-driven environment.
Excellent communication skills and the ability to collaborate effectively with journalists and editors.
Creating a place we all belong at Global
We are dedicated to creating a place where different voices are represented, amplified and celebrated. We know that we can’t serve our diverse audiences without first celebrating it in our people, which is why we’re passionate about creating an inclusive culture where every Globaller can belong. So, no matter who you are or where you are from, you can find your place at Global.
As a business, we believe in the importance of a healthy work-life balance and the value of a flexible and agile workforce. Therefore, we operate a Smart Working approach. If you need us to make any reasonable adjustments during your recruitment process, drop us an email at recruitment@global.com, we’ll be happy to help.