SEO Senior Associate Director

OPENMIND

Job Title: Senior Associate Director – SEO

Department / Team: OPENMIND UK Team

ABOUT OPENMIND

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

ACCOUNT OVERVIEW

OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Social SAD to support across the categories and product plans.

OVERVIEW OF ROLE:

We are looking for a commercially driven and digitally strategic SEO Associate Director to develop and drive SEO on one of EssenceMediaCom’s newest and biggest clients. The role has exposure to senior stakeholders both internally and externally and autonomy to develop the strategic and team direction. We are looking for someone who has experience working in competitive and performance driven sectors and are ready to take the next step.

RESPONSIBILITIES:

The Senior Associate Director is the most senior client facing SEO support on Nestle. They are focused on all areas of SEO strategy with emphasis on leading:

• Team leadership and management of 2x Account Managers.

• Defining and leading integrated search and digital strategies for one of the UK’s biggest brands.

• New Business & Opportunity Analysis - analysing client websites, search results and online marketing data to identify and present SEO opportunities within clients’ markets.

• Dashboarding Solutions & Data Automation - analysing large amounts of website data and providing actionable recommendations.

• Feeding into Technical SEO Roadmaps – what innovations, tools, and products should we be developing which add real value to our clients and our agency’s business.

YOUR KNOWLEDGE & ABILITIES:

• Experience working on effective cross-channel digital marketing and search strategies.

• Passion and confidence when it comes to team leadership, forging productive relationships both internal and external and stakeholder management.

• A proven track record of proactively identifying business opportunities within client targets and strategies.

• An excellent understanding of industry standard SEO tools including Google Analytics, Advanced Web Rankings, Deep Crawl, BrightEdge and Screaming Frog.

• A high degree of literacy and numeracy with advanced Excel skills.

• Excellent understanding of web technologies + HTML/JS/CSS & AJAX.

• Ability to pre-empt problems and be pro-active in producing solutions.