SEO Specialist

JOB DESCRIPTION:

The SEO Specialist will be responsible for managing and optimizing a portfolio of client accounts in a fast-paced agency environment. This role will support and collaborate with senior strategists on the strategy and execution of SEO optimizations across a portfolio of websites at scale. The primary focus is on driving quality organic search performance, improving rankings, and increasing website visibility for our clients in the dental industry.

This role involves a combination of technical SEO, content strategy, local SEO, and off-page optimization, ensuring that each client's unique needs are met with tailored strategies. Unlike in-house SEO roles, which focus on a single brand, this position requires the ability to prioritize a portfolio of accounts, troubleshoot performance challenges, collaborate with external partners, and continuously refine SEO tactics based on real-time data and algorithm updates. Collaboration with partners and internal teams, including web developers, content, and paid media specialists, is critical to delivering a holistic and effective SEO strategy for our clients.

The ideal candidate thrives in an agency setting, has very strong communication skills to interact with clients and internal partners, and can confidently explain SEO insights and strategies in a way that drives alignment and action. As the SEO landscape evolves, this role requires proactivity in staying ahead of industry trends and an eagerness to implement innovative techniques to maintain our clients' competitive edge in search rankings.

ESSENTIAL FUNCTIONS:

• Develop & Execute SEO Strategies – Implement scalable, results-driven SEO strategies that drive growth across a large, diverse portfolio of dental clients.
• SEO Content Optimization – Develop content strategies, perform keyword research, and optimize web copy for SEO performance.
• Website Optimization & Technical SEO –  Improve website performance and search engine rankings by implementing best practices in technical SEO, including schema markup, site architecture, internal linking, alt text, and page speed optimization.
• Local SEO & Google Business Profile Optimization – Execute local SEO strategies, including citation management, local keyword targeting, and Google Business Profile enhancements.
• Performance Analysis & Reporting – Analyze data from Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Agency Analytics and other third party platforms  to measure SEO success.
• Cross-Functional Collaboration – Work closely with the web, content, and paid media teams to create a holistic SEO approach for clients.
• Time & Project Management – Manage your workload effectively to meet deadlines across a high volume of client accounts.

CORE COMPETENCIES:

• Agency SEO Experience – 2-3 years of experience in an SEO-focused agency environment, managing multiple client accounts simultaneously.
• Strong Communication Skills – Ability to clearly explain SEO concepts and strategies to clients and internal teams.
• Ability to Implement SEO Best Practices – Deep understanding of SEO ranking factors, technical SEO, on-page optimizations, schema markup, and local SEO.
• Analytical Mindset – Strong proficiency in analyzing SEO data, identifying trends, and making data-driven optimizations.
• Detail-Oriented & Highly Organized – Ability to manage multiple projects, deadlines, and priorities in a fast-paced environment.
• Self-Starter & Problem-Solver – Ability to work independently, troubleshoot challenges, and proactively optimize strategies for better results.
• Adaptability & Forward Thinking – Understanding of evolving search algorithms and industry trends, with a proactive approach to testing and implementing new SEO tactics.

PERSONALITY MUSTS:

Our perfect fit is someone who is a problem solver who understands the difference between “yes, and…” and “yes, but…”. You should be a hungry, scrappy personality with a positive attitude and aims to deliver. Working in the client service industry can mean going the extra mile, and we need someone who is always willing to rise to the occasion for our clients and strives to put forward beautiful work that exceeds client expectations. Someone who is detailed and organized, driven and displays vigor and comes ready to play every day. Confidence, self-discipline, and a congenial, curious mind are things we love and admire.

MINIMUM QUALIFICATIONS:

• 2-3 years of SEO experience in an agency setting managing SEO for multiple clients.
• Strong technical SEO knowledge, including site audits, schema markup, and local SEO.
• Proficiency with SEO tools, including Google Search Console, Google Analytics 4, SEMrush, Ahrefs, Screaming Frog, and Agency Analytics.
• Experience in local SEO, including Google Business Profile optimization, Yext / Moz citation management, and multi-location SEO strategies.
• Hands-on experience with CMS platforms, including Webflow and WordPress.
• Ability to communicate SEO concepts effectively in client meetings and internal discussions.

BONUS POINTS FOR APPLICANTS WITH:

(if you don’t have these but are organized and want to learn, we want to hear from you!)

• Experience with dental or healthcare industry SEO
• SEO certifications 
• Proven success driving local SEO growth for multi-location or service-based businesses
• Experience managing SEO for businesses in competitive local markets