SEO Specialist

Job Description

Popplr and Co is looking for a hardworking, ambitious, and creative SEO Specialist with excellent analytical skills and experience in a wide range of marketing platforms. You must be highly organized and motivated and have a deep interest in SEO, unique content, and the strategy that supports it. 

Responsibilities:

• Coordination and implementation of optimized meta titles, descriptions, headings, and strategic placement of keywords for content on the page.
• Contribute to the content strategy for the website (including, among others, blog posts, landing pages, and attractions pages).
• Plan and provide SEO analysis to the organic strategy and the general objectives of the company, following the instructions of the SEO Manager.
• Works with the marketing team to provide recommendations for content development in coordination with our SEO and acquisition objectives.
• Develop and improve custom reports; define KPIs, trends, and deviations for interested parties.
• Manage search engine programs (XML site maps, shopping feeds, webmaster tools) to generate diagnostic reports on current projects.
• Transmit relevant trends, ideas, data, and other knowledge of digital marketing to clients and internal teams.
• Provide solutions to technical and performance-based problems.
• Keep up with the trends and developments of the SEO industry, search engines, social networks, and Internet marketing.
• Other assigned tasks.

Qualifications

• 1-3 years of experience in digital marketing or a similar field
• Experience with SEO tools such as Google Analytics and SEMrush
• Proficient in basic HTML coding concerning SEO content on the page
• WordPress competency
• Experience with social networks and reputation tools, such as Google My Business
• Experience with project management tools such as Asana
• Highly motivated with the desire to succeed
• Full-time availability

Additional Information

All your information will be kept confidential according to EEO guidelines.