Welcome! Interested in becoming a Ranger? Read more.
At RangeWater, we look for people who show up and work together to achieve success and make positive impacts on the lives we touch and enrich the communities we serve, as people are at the heart of everything we do. As a Ranger, we encourage you to explore possibilities and solutions for your own career success story and apply the same enthusiasm to help RangeWater remain THE leader and powerful force in Multi-Family Real Estate.
Our Team Members play a pivotal role in the success of the company’s performance, and we look forward to witnessing your successful journey as a Ranger!
Culture: Companies with a strong culture and a higher purpose perform better in the long run.
Core Values (words to live by): People-focused, Collaboration, Integrity, Service, Results-driven, Experience-centric, and Innovation.
What’s in for you? Our leaders care about the well-being of all Rangers and recognize the importance of work-life balance. That’s why we offer competitive paid time off and benefits.
PTO/Benefits:
· Two + Weeks of PTO
· Paid Holidays
· Medical, dental and vision insurance
· 401(k) Enrollment Opportunity
· Employer Paid Basic Life and Short-Term Disability
· Paid Parental Leave for Birthing and Non-Birthing Parents (after 6 months)
· Potential opportunity for savings in rent (property and ownership specific)
· Cell Phone Allowance
· And more!
Job Description
What does this role entail? As an SEO Specialist, you will be responsible for planning, executing, and optimizing SEO strategies to drive organic traffic to our brand website and property listings. You will work closely with the search, marketing, creative, and client teams to improve search engine rankings, enhance user experience, and generate high-quality leads for our properties. Your ability to stay ahead of industry trends, implement effective SEO techniques, and contribute to the company’s overall marketing goals will be key to your success.
Essential Roles You Will Play:
Startup mentality and a driven leader who thrives in fast-paced environments, constantly innovating and adapting strategies to drive growth and deliver measurable results.
Develop and implement comprehensive SEO strategies that align with business objectives for property websites.
Research and analyze keyword opportunities specific to our owned and 3rd party managed properties.
Create actionable plans for on-page, off-page, and technical SEO.
Optimize website content (including blog posts, property listings, and landing pages) for search engines.
Ensure proper keyword targeting, meta descriptions, headers, alt tags, and internal linking.
Collaborate with content creators & 3rd party website managers to ensure high-quality, SEO-friendly copy.
Identify opportunities for acquiring high-quality backlinks to increase domain authority.
Establish and manage relationships with relevant websites and local directories in the multi-family sector.
Monitor competitors' backlink strategies and develop counter-strategies.
Conduct site audits to identify and resolve issues related to site speed, mobile optimization, crawl errors, and broken links.
Optimize website structure for better indexing and user experience.
Work closely with developers to implement technical fixes and ensure proper site functionality.
Track and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush (or similar).
Provide regular reports on keyword rankings, traffic growth, and other SEO KPIs.
Use data-driven insights to refine strategies and improve ROI.
Optimize and manage Google My Business (GMB) listings and other local SEO strategies to attract renters in specific geographic areas.
Ensure accurate business information across local directories and review sites.
Enhance local search visibility for owned and 3rd party managed properties.
Work closely with the content, social media, and paid advertising teams to ensure cohesive and complementary digital marketing strategies.
Collaborate with leasing agents, community managers, regional managers, and property owners to align SEO efforts with leasing goals and property promotions.
Prepare and present monthly performance reports to property management team & owners, offering insights, trends, and recommendations for continuous website & ranking improvements.
Keep up with the latest industry trends, algorithm changes, and best practices.
Participate in SEO forums, webinars, and industry conferences to continuously develop skills.
Work Hours and Work Environment:
Hours of Operation: Monday through Friday: 8am – 5pm
Essential Requirements: Must be able to perform the essential job functions unaccompanied. Exempt employees are expected to adhere to the standard workweek schedule and work any hours necessary to perform the duties of the job. Must be able to perform the essential job functions unaccompanied.
Qualifications Summary:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must have the ability to handle multiple projects as the same time and be detailed oriented. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
Education: Bachelor’s degree in marketing, Business, Communications, or a related field.
Experience Preferred: At least 4 years of experience in in SEO, preferably in the real estate or property management sector and/or 2+ years in a lead roll. Proven track record of improving organic search rankings, driving website traffic, and increasing lead generation, preferably in the real estate or property management industry.
Supervisor Experience: A proven track record of leading a team or qualities in leadership as this position may or may not have direct reports.
Computer Skills: Strong personal computer skills, including Microsoft Word, PowerPoint and Excel. Experience working with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
Licenses and Certificates Requirements:
Licenses: Current Valid Driver's License
Certifications: None
Physical Requirements:
Weights Requirements: Must be able to push, pull, lift, carry, or maneuver weights up to twenty (20) pounds independently and fifty (50) pounds with assistance.
Mobility Requirements: The employee is frequently required to stand, walk, reach with hands and arms, climb, stoop, and squat. Intermittently required to sit and perform keyboard work.
Travel Requirements: Routine local travel may be required to run business-related errands including but not limited to meetings and training. Non-local travel may be required up to 30% for business-related responsibilities.
Additional Information:
RangeWater is a drug-free, harassment free workplace, and an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees. Qualified applicants will be considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, disability, or veteran status.
Rangewater is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.