SEO Specialist (Emerging Markets)

Job Title

Job Description

So, who are we?

We're IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.

We are ambitious. Over 340,000 people already use our platforms. We're global with offices in 18 countries and products in 16 regions. We're hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.

We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.

Your role in the Team's Success

Drive organic growth and enhance our search visibility across global markets while navigating the complex world of fintech regulations.

Reporting to our Senior Marketing Manager you’ll be working alongside market analysts and technical developers to drive our SEO strategy across numerous Emerging Market countries. Your technical expertise and strategic thinking will help us maintain our position as a leader in the competitive fintech space through data-driven optimization and innovative search strategies.

What you'll do

• Defining and leading the organic search strategy for each market leading to more and higher rankings for specific key terms on natural search - creating visibility, traffic, and ultimately quality prospects we can convert into valuable clients.
• Own the ASO strategy and ensure that both direct and indirect ranking factors are catered for in a collaborative app strategy.
• Conduct comprehensive technical SEO audits and implement solutions across our global platform architecture
• Develop and execute keyword strategies for financial products across multiple markets and languages
• Optimize website performance, Core Web Vitals, and mobile-first experiences
• Collaborate with development teams to implement technical SEO improvements and schema markup
• Monitor and analyse organic search performance using advanced analytics and reporting tools
• Ensure all SEO activities comply with financial services regulations and YMYL content standards
• Work with content teams to optimize on-page elements and user experience for search visibility
• Manage relationships with external SEO tools and agencies to maximize performance

Who we're looking for?

You're curious about things like search algorithm updates, the intersection of UX and SEO, and the unique challenges of optimizing financial services websites. You're also a analytical, strategic thinker with a passion for data-driven results. We know that you know every technical problem has a solution.

Here, you can experiment with cutting-edge SEO techniques, and lead the way in creating optimized experiences for our clients and everyone around you.

What you'll need for this role

• 3-5 years of proven SEO experience, preferably in fintech, financial services, or highly regulated industries
• Advanced proficiency with SEO tools such as Ahrefs, SEMrush, Screaming Frog, or Google Analytics
• Strong technical skills including HTML, CSS, JavaScript basics, and understanding of website architecture
• Knowledge of Core Web Vitals, mobile-first indexing, and technical performance optimization
• Understanding of YMYL content requirements and E-E-A-T principles for financial content
• Experience with schema markup, structured data, and technical SEO implementations
• Strong analytical skills with ability to interpret data and provide actionable insights
• Excellent communication skills and ability to work with cross-functional teams
• Experience with large-scale website optimization and enterprise SEO challenges

How we work

We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office -- which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:

• Lead and Inspire: Drives trust, alignment, and enthusiasm
• Think Big: Focus on the problems that most impact commercial outcomes
• Champion the client: Understand and prioritise client's needs
• Deliver at pace: Push for fast, sustainable growth;
• Raise the bar: Take ownership, be accountable and share feedback

We believe that diversity is vital to success, it fuels creativity, drives innovation and sets us up for global success. We're committed to building teams with a variety of perspectives and skills to help us realise our vision and strategy, that's why we encourage applications from people with diverse backgrounds and experiences to join us on this journey. Learn more about our D&I approach here.

The Perks

Your growth fuels our success! Thrive with tailored development programs, mentoring opportunities with leaders, and clear career progression. Expand your network through committees, sports and social clubs. Enjoy extra time off for volunteering and community work.

In addition to salary and bonus, we offer a wider range of benefits including:

• Flexible working hours and work-from-home opportunities
• 20 days of Annual Leave per financial year (carry forward or sell-off up to 5 days), additional one day for every year of completed service, capped at 23 days
• Medical plans including dental cover
• Two volunteering days per year
• One day of birthday leave per year
• Gym/Fitness reimbursement, IG pays a contribution of SGD 60/month for fitness or gym membership costs
• Global Share Purchase Plan, allows you to invest into a share plan and receive 1 free matching share for every two shares you purchase

Learn more about the Perks here!

Join us for this exciting journey. Apply now!

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