SEO Strategist

Position Summary:

The SEO Strategist will execute and refine Weidner’s portfolio-wide SEO initiatives to drive high-quality organic traffic, improve website performance, and strengthen the overall user experience. This role blends technical expertise, analytical insight, and creative strategy to optimize visibility across all Weidner digital properties. Reporting to the Marketing Operations Manager, the SEO Strategist works cross-functionally with the Marketing Operations team to maintain data integrity, implement SEO best practices, and ensure performance tracking accuracy. The position also collaborates closely with the Marketing, Operations, and Creative teams to align SEO programs with business goals, ensuring scalable, data-driven growth and continuous improvement in lead quality, conversion, and digital ROI. 

Primary Responsibilities:

• Develops and executes comprehensive SEO strategies that align with Weidner’s marketing and business objectives, focusing on driving qualified organic traffic, improving rankings, and increasing lead conversions
• Conducts advanced keyword research, content gap analyses, and competitive benchmarking to inform optimization priorities, content planning, and search visibility improvements
• Performs ongoing technical SEO audits, addressing site structure, crawlability, schema markup, page speed, redirects, and other elements affecting organic performance
• Coordinates with internal IT and vendor partners to resolve technical issues and maintain optimal site health
• Collaborates with the Marketing Operations Manager to define SEO KPIs, develop strategic roadmaps, and measure results across all portfolio sites and platforms
• Leads local SEO initiatives by managing and optimizing more than 300 Google Business Profiles and Apple Business Profiles, ensuring accuracy, engagement, and brand consistency across regions
• Monitors and reports SEO performance metrics using Google Analytics 4, Google Search Console, Conductor, and Looker Studio, identifying insights and opportunities for improvement
• Builds, maintains, and refines standardized dashboards and reports that communicate SEO performance, trends, and recommendations to leadership and key stakeholders
• Partners with the Marketing Operations Analyst to track data trends, conduct audits, and drive continuous optimization based on measurable results and insights
• Collaborates with the Marketing Operations Administrator to maintain content accuracy, metadata compliance, and adherence to SEO standards across community websites
• Supports content optimization efforts by developing on-page SEO best practices, refining community descriptions, and guiding the integration of keyword and UX principles into site content
• Supports the launch and migration of new websites by performing SEO readiness checks, URL mapping, redirect management, and post-launch audits to preserve rankings and traffic
• Maintains and documents SEO processes, workflows, and playbooks to ensure consistency, scalability, and knowledge sharing within the Marketing Operations team
• Stays current with SEO trends, Google algorithm updates, and emerging digital marketing technologies to keep Weidner’s SEO program at the forefront of innovation
• Collaborates across Marketing, Operations, and vendor partners to ensure alignment between SEO initiatives, advertising efforts, and user experience goals

Qualifications:

• 4-6 years of experience in SEO, digital marketing, or related roles with proven results in organic performance and sit optimization
• Comprehensive knowledge of on-page, off-page, and technical SEO, including local SEO and schema implementation
• Proficiency with Google Analytics 4, Google Search Console, Looker Studio, and enterprise SEO platforms such as Conductor
• Experience with CMS platforms including Entrata, WordPress, and Yardi; Understanding of how web technologies and site structure influence SEO performance
• Strong analytical and project management skills with ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Familiarity with automation, AI tools, and SEO software to streamline optimization, reporting, and testing processes
• Excellent written and verbal communications skills; able to translate complex data into clear, actionable recommendations
• Collaborative, self-motivated, and detail-oriented, with a proactive approach to problem-solving and continuous improvement
• Bachelor’s Degree in Marketing, Communications, Computer Science, or related field preferred
• Follow Weidner’s Mission, Vision and Values and comply with all Weidner policies and procedures as well as all Fair Housing, local, state/province, and federal laws
• Prompt, regular attendance; wear company dress code / uniform & maintain professional appearance at all times
• Ability to work in a fast-paced environment with strong motivation to learn & contribute on a daily basis
• Work effectively and cooperatively in a team environment and/or independently
• Ability to work outside of normal scheduled hours as needed
• Must agree to a criminal background check and sign an agreement for voluntary drug testing
• Valid and current driver’s license and reliable transportation
• Ability to work from the Kirkland Home Office at least one day per week, with additional office presence as needed for meeting, projects, or business-critical needs