Goodway Technologies has been an industry leader in specialized maintenance and cleaning solutions for over 55 years. As we expand our global presence, we seek an experienced SEO and E-Commerce Marketing Specialist to lead our digital transformation. This is an exciting opportunity to take charge of integrated digital strategies, delivering measurable results and driving innovation. Our solutions serve world-class businesses across industries like commercial HVAC, facility management, food and beverage manufacturing, power generation, maritime, and more.
Position Overview
This role combines technical SEO mastery, strategic thinking, content expertise, and leadership to drive business growth through organic search and digital marketing. The ideal candidate will inspire and manage cross-functional teams, champion data-driven decision-making, and spearhead innovative global digital strategies. You’ll directly influence lead generation, conversion optimization, and customer engagement to support our ambitious growth goals.
Key Responsibilities
Digital Strategy & Leadership
- Develop and execute a global digital marketing strategy that integrates SEO, e-commerce, and content marketing to achieve measurable business outcomes.
- Lead cross-functional collaboration between marketing, development, and content teams to align technical and creative efforts, ensuring SEO best practices are embedded in all initiatives.
- Stay ahead of industry trends and emerging digital technologies to continuously refine and optimize our online presence.
Website Optimization & Technical SEO
- Oversee technical SEO, ensuring best practices for website architecture, crawling, indexing, and page speed optimization.
- Partner with external developers and internal stakeholders to enhance usability, functionality, and search engine rankings (SERP quality) in line with strategic growth goals.
- Spearhead the integration of our website with business systems (ERP, CRM) to improve customer experiences and internal workflows.
- Conduct comprehensive SEO audits, providing actionable recommendations to improve Core Web Vitals, structured data, schema markup, and mobile-first indexing.
E-Commerce & Content Strategy Execution
- Lead e-commerce marketing efforts, optimizing product listings and refining the customer journey for improved conversions.
- Develop and manage a content and keyword strategy, ensuring content is optimized for search intent and E-E-A-T principles (Experience, Expertise, Authority, Trustworthiness)
- Perform content gap analysis and topic clustering to create high-ranking, authoritative content.
- Optimize content for international SEO, ensuring localized strategies align with global business objectives.
Data-Driven Insights & Innovation
- Leverage Google Analytics (GA4), Google Search Console, and Power BI to assess organic traffic, conversion rates, CTRs, and ROI.
- Conduct A/B testing and CRO (conversion rate optimization) to improve user engagement and lead generation.
- Use data insights to refine SEO and content strategies, ensuring they align with business goals and industry best practices.
Collaboration & Leadership
- Work closely with web developers, content teams, and marketing stakeholders to implement SEO recommendations and digital strategies effectively.
- Effectively communicate complex SEO concepts to non-technical stakeholders, ensuring alignment across departments.
- Manage SEO projects, budgets, and agency/vendor relationships, ensuring high-impact initiatives are executed efficiently.